Floristry
Social Media Marketing for Local Florist
With its blooming users across the globe, social media platforms like Facebook, Twitter, and Instagram have the power to potentially reach everyone. Social media marketing can help increase brand awareness, increase traffic to your website and increase sales for your floral company.
On this page, you will know about social media marketing, why florists should take this as an integral part of their business, and how to start a social marketing campaign with just a few manipulation of fingers!
What is Social media marketing?
From the name itself, it is simply marketing through social media. But it goes beyond. It’s actually a strategy that utilizes social media to promote your floral business online.
Platforms like Facebook, Twitter, Instagram, Snapchat, and Pinterst are some of the numerous platforms that you can utilize to inform subscribers about your floral business and eventually showing them your creations and services offered.
With 2.13 billion active users, Facebook continues to increase in popularity by upto 14% over a year. You can post your images or videos, or perhaps share texts or links in updating your potential customers. The invention of Like, Share or Comment buttons are really a big help in increasing the reach to spread to your audience.
Twitter is just like Facebook. But the thing is, you can only use 280 characters. So this is the time when creativity kicks in. Twitter is more of a real-time feed, that’s why posts are short and usually on point. With 284 million active users monthly, Twitter can also be your platform of choice.
More of a visual person? Instagram is for you. This platform is image-based and for someone that owns a floral company, this is ecstatic since images can surely impress your followers. It also feature stories that can expire within 24 hours. You can also put captions for your posted photos. With over 600 million active monthly users, Instagram is a popular social platform for you to advertise.
Why is social media marketing important for florists?
Engaging your customers with your creations and arrangements is a key. Social media platforms allow you to not just talk about your flowers, but also you can show them too – a huge selling point, actually.
Billions of people every day is reached by social media and with a click of the share or retweet button, you can exponentially upgrade your audience reach from zero to hero.
What can you share to your social media aside from sharing images of your arrangements?
- Post links of your floral website blog
- Links to informative pages on your website like how to take care of your flowers
- Information about a fundraiser you’re holding
- Specials and coupons (I mean, who does not love coupons?)
- Floral arrangements and bouquets according to season
- Information about flowers that are in season or coming into season
Sharing these kind of information, your followers will now see you as front-runner in your field. With your vast knowledge, people can know what flowers are you selling, proper caring of their flowers and proving them seasonal options for their gift ideas are just some. Sharing valuable information will help you increase your reach to people. Potentially, it can attract people from your industry and share on their pages as well.
Take Valentine’s Day for example. Sharing ideas about the history of the occasion itself on you blog can attract your audience. Others in line with your industry might share the article due to its content; aside from every day flower lovers who find the information interesting.
When someone shares you articles, it opens the door to an expanded exposure to your craft and website. Those who click your article will redirect to your website, and perhaps will make a transaction with you.
What social media strategies should florists use?
There are limitless possibilities as to how many social media platforms you have a presence on. As a matter of fact, adopting to as many possible platforms can help you attain maximum reach and exposure.
So the million dollar questions are, what to post and how these post lead to more sales?
- Pictures
People want to see your beautiful flowers so pictures are the best way to go. They are great on any platform because they do not only engage customers through showing them, but also it tell the audience on what’s on your store.
Posting BTS or behind the scenes of your flowers, before doing the arrangements, and of course, from start to finish.
Posting images of satisfied clients holding those beautiful bouquets, close up pictures or a collage of different colors of the flowers you offer can really attract and convince your customers.
Pictures never go out of style and when utilized on social media, it guarantee more engagements from your audience.
FB posts with photos see an increase of 37% in engagement, and tweets with images, 35% more retweets.
- Paid social media ads
Paid ads over social media are great options to help spread your reach on your socials.
The ads work on a bidding system where you can select what keyword you want to trigger the ad, and bid on how much you are willing to spend every time a person clicks your ad.
Good news is, you will not pay for an unclicked ad. Talking about cost-efficient strategies!
- Special offers
Special offers on socials are everyone’s friend. Specially, if it’s a good one.
One of the great deals you can do to obtain website traffic is to post a special offer on one of your arrangements on your socials.
Always include a picture in every arrangement that is on special, with a catchy title, this will encourages subscribers and users to click on your website and learn about your deal.
- Survey and polls
Posting polls and surveys capture email addresses. This allows you to be in contact with the people that took part in the survey, which keeps you tab on the idea of when they need flowers.
Posting a poll asking users what their favorite flower to receive is an example. To see the results, you can ask the users to provide their email addresses. Sending them an email with a special offer to thank them in sharing their information.
Once you have a list of emails, you can now start a campaign online to help you connect and engage with your customers.
