What is a Flower Broker?

Flower brokers are basically third party agents who display bouquet and arrangement product images and then they transfer orders to the associated local florists for both fulfillments as well as hand delivery of the order.

The flower broker customers normally pay extra money including both service charges as well as local delivery fees and these are normally displayed with every product. With the help of floral wire services orders are sent to the local floral companies or florists to fulfillment.

The benefit of such services is that with the help of a single website the orders are dispatched to various locations. But the only disadvantage of this service is that the customers cannot see or even pick the fulfilling florist.

 

How to start a flower broker service?

Starting a floral broker service is not that much difficult all you have to do is do a little research and planning before starting. There are various steps which can help you to start your flower broker business easily and they are listed below

 

Locate plant growers in your area: This is the very first step in which you have to look out for people in your area who grow plants in large quantity and who are interested to do business with you.

 This is not a tough job just ask around and you will be amazed by knowing that so many people and most of them will be women are growing plants in their homes.

 

Go to various florists’ shops

 Once you have successfully located the women or men even who grow plants in their homes the next step is to go around various floral shops in the same area.

 Do your research; find out what kind of potted plants these guys sell. How much they charge for various sizes of plants.

Find out their best seller products which you can easily tell by looking at the collection of their plants because florists stock their best sellers in huge quantity.

 

Check out as many florists as you can

 While visiting these floral shops make sure that you note every detail and information you observe at every shop.

Once you get a detail idea about the pricing at the local floral shops contact with the home growers and make sure to contact with them in person.

 

Establish the supply

When you meet the home growers tell them about the purpose of meeting and ask them if they want to take part in the adventure and want to earn extra bucks. It is observed that deep inside every flower keeper would love to own a greenhouse or floral shop.

So take advantage of the opportunity. Tell them that you are setting up a deal with people like them who grow flowers at their homes so that they can earn extra money out of that.

 

Offer the deal

After explaining everything to them provide a price list to them and tell them how much you will pay them for every potted plant of a certain size.

In return the home grower should provide you a list of plants that are available with them and then you will sell those plants on their behalf.

You will pay them every time you come by and pick the plants. Always remember that these people are already growing enough plants so you are not supposed to convince them to grow few more plants.

They will certainly increase the production of the plants after making the deal and specifically after they start earning extra dollars from their hobby.

 

How to sell the plants?

There are different ways you can sell the plants that you are getting from the growers. These ways include:

You can publish an ad on the local newspapers about your new venture. Go for the free ad newspapers in the surrounding area.

The ad for the venture must be short and sweet so that it can grab the reader’s attention and you can have your first ever client as soon as possible.

When someone calls; tell them about your services and what varieties are available with you. When the client will place an order make sure to pick the plants from the grower and deliver it to the customers personally and collect the cash

 

Free delivery

Don’t forget to include free delivery with any purchases because when your agent or you deliver a plant or a potted plant then you have a chance to make a back-end sale. It is easy to make a back-end sale to an existing customer than to generate a new customer.

 

Wholesale

Along with targeting individual customers and delivering plants on their doorstep also try to target florists in the close vicinity.

Visit any near flower wholesaler or plant nurseries that provide plants to local floral shops and try to find out that how much they earn by selling these plants.

Also try to offer plants that are available with you in a better price. When a special occasion is coming up then run a classified ad mentioning the flower best fit for that occasion like roses for Valentine’s day or carnations for Mother’s day.

Although it is a lot of work at the beginning but once it gets going then you will have the best time of your life and there will be no looking back.

There are high chances that people who order from you once will reorder and they will also tell their friends about your services and this chain will keep going and in no time you will start making thousands of dollars per month. So start wisely and don’t lose hope!