What Is the Role of Wholesale Florists?

Most flower shops nowadays are operated by hands-on florists with the help of their employees or staff. Most of the customers transact with the florists at the shop, and they are the people who regularly maintain the shop and those who personally craft unique floral designs. There are also florists who are seldom noticed. They are the wholesale florists. They work at the farm most of the time, and that includes working together with flower growers from all parts of the world.

A wholesale florist focuses more on the industry of flower farming in order to supply all the needed flowers and foliage for the flower bouquets and flower arrangements. Because of this, it is important that she has deep understanding and wide knowledge about each type of flowers and plants and how to care for each of them. If you are wandering what a wholesale florist does, here is a list of the role of a professional wholesale florist:

 

• Wholesale Florists are Suppliers of Flowers and Plants to Retail Florists

One of the roles of a wholesale florist is to supply retail florists with their needed flowers and plants on a regular basis. The stand-along flower shops at the grocery stores also look for wholesale florists to get their supplies. In connection to this role, a wholesale florist works as a contractor to different retail shops in town.

According to the professional retailers, they prefer to get supplies from a wholesale florist because they are free to choose whether to buy small quantities or large quantities at a wholesale price. Also, the wholesale florist provides reasonable and flexible credit terms, especially to smaller retailers.

When it comes to supplies, retailers consider a wholesale florist the most reliable supplier no matter if it is on holidays or peak season or non-peak season.

 

• Wholesale Florists are Supporters

They support the consumer market, as well as the retailers. They conduct seminars and marketing programs to educate customers and retailers about flowers and plants or about how to grow them indoor or outdoor. It is an advantage for most retailers to get more knowledge in floristry, especially in product knowledge. With their expertise and deep knowledge of the products they grow and sell, they can recommend the best flowers personally to support the retailers and satisfy the customers.

 

• Wholesale Florists are Artists

When it comes to designs and styles, a wholesale florist will never run out of creative ideas. The creativity may come from her innate talent or acquired skills from trainings and education. The combination of skills will surely make any flower arrangement a work of art.

A wholesale florist creates unique and eye-catching designs of flower bouquets and arrangements, not only for the purpose of selling but also for the floral competition. A success in the competition, or a simple recognition, will surely bring credits to the business.

 

• Wholesale Florists are Experts

A wholesale florist does not need to be a graduate of doctorate degree just to become an expert. Through seminars and trainings, aside from personal study of all kinds of flowers and plants for the floristry business, one can broaden her knowledge and deepen her expertise in the said field.

Part of a wholesale florist expertise is to know which plants and flowers are edible so that she can recommend them for specific purposes. She can maintain a large variety of flower species, including rare and exotic ones and various foliage and greenery. In addition to that, they can tell which flower or plant to avoid because of allergens or toxins.

 

• Wholesale Florists are Managers

Flowers and plants are not the only thing that matters for a wholesale florist. She also does the managerial tasks and duties in order to keep the flower shop and flower farm in better shape. With her skills in business management, she can efficiently supervise the business from the employees to customers to the list of network.

 

A wholesale florist has the knowledge in sales, marketing, inventory control, profit margin, and other necessary skills in negotiating and managing the products.  She can work and operate business to business to earn a profit and to reach more shops and clients. She also handles efficient logistics of perishable flowers or products whether to local area or to global location.

 

• Wholesale Florists are Sellers

Because they know the products well, they can easily sell them at reasonable prices. A wholesale florist is an expert seller and she can pitch all the services to retailers and customers. She knows how to offer flowers and plants not only on peak season but also on ordinary days and non-peak season.

A wholesale florist can also discuss to retailers the basic techniques in keeping inventory in proper count for sales purposes and to avoid over stocking of products. She can help the retailers in suggesting or introducing new products or services to clients, whether for big events or for personal and romantic occasions.

 

There are more roles that can be associated with a wholesale florist in the floristry business. Even without formal education, it is her characters, knowledge, skills, passion, and dedication that will push her further into reaching her goals and in succeeding in this career. Her experience with flower works, from its propagating, growing, caring, cutting, arranging, and selling will make her a competent wholesale florist.

Although many flower enthusiasts prefer to work on floral designs in the retail flower shops, some of them are also interested in flower and plant care and in wholesale flower business.